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MojeBillboardy

A portal that brings together advertising spaces from agencies across the Czech Republic. Clients pick a billboard on the map and reach the owners with a single request. We built it from scratch in 2011 and have developed and run it ever since, including the Slovak version.

Cooperation
since 2011, development and operations
Search on MojeBillboardy.cz – a map of Czechia with clusters of spaces, search by town, region and space type filters and a list of billboards with monthly prices
MojeBillboardy.cz homepage on a mobile phone with a non-binding request

Agencies' offers on one map

Clients find a space without phoning round agencies; agencies get requests where they own spaces.

MojeBillboardy brings together advertising spaces from agencies all over the Czech Republic. Clients find a billboard, bigboard or citylight on the map, compare prices across the market and reach the owners of the chosen spaces with one non-binding request. Those who have not picked a space yet just enter the dates, location and type, and the offers come to them.

We built the portal from scratch in 2011 and have been developing it ever since. The original ordering system has become a request marketplace with credits, the website went through redesigns in 2016 and 2024, and a Slovak version was added. Meanwhile the offer has grown from about 4,100 spaces in 2014 to more than 9,700.

9,700+
advertising spaces in Czechia
11,700+
spaces in the Slovak version
20,000+
contacts passed on to agencies
since 2011
development and operation

From request to agency

Clients who have not chosen a space yet just enter the dates, location and type. The request goes to agencies with spaces in the area, but the contact stays hidden – agencies only see verification labels. Those who want to make an offer unlock it with credit, and if nobody responds, the system follows up.

1 · REQUEST Quick request free Campaign dates from 1 March · 2 months Location Plzeň and surroundings Space type billboard bigboard citylight Contact Petr K. e-mail · phone · company no registration 2 · TO AGENCIES New request billboard · Plzeň and surroundings contact hidden verified e-mail phone number given company request Plzeň agencies with spaces in the area 3 · UNLOCK FOR CREDIT Agency order max. 3 agencies 1 Agency A contact unlocked −120 Kč 2 Agency B contact unlocked −150 Kč 3 Agency C contact unlocked −180 Kč 4 Agency D limit reached 4 · FOLLOW-UP nobody unlocked the contact Reminder to agencies day 2–4 Apology to the client day 3–5 if no agency responds

Seven areas the marketplace stands on

From the map for clients through requests and credit to the agency zone.

  • A map of spaces nationwide

    Spaces load onto the map by viewport and merge into clusters, so the map stays clear even with thousands of points. Filters by region, district and space type come with place suggestions as you type.

  • Requests without registration

    Clients put spaces in a cart and send a single request. The system splits it by agency – each one receives only its own spaces – and sends the client a summary with a map and a PDF.

  • A credit-based request market

    Quick requests without chosen spaces go to agencies with the contact hidden. Agencies pay credit to unlock it; the price depends on the order and the number of agencies is capped.

  • Promoted spaces

    Agencies can use credit to highlight a space in search results. The price depends on how many spaces in the region are already promoted, and the system ends each promotion on its own.

  • Agency zone and administration

    In their own zone, agencies manage spaces, photos, prices, credit and requests. The operator has an administration with role-based permissions, statistics and exports.

  • Landing pages for search engines

    Every region, district and space type has its own page with listings. A sitemap, structured data and a blog bring clients straight from search.

  • Slovak version

    mojebillboardy.sk runs on the same system with Slovak listings and its own agencies. We roll out changes and new features to both versions in parallel.

How the project runs today

Operation

On our infrastructure

Both versions of the portal run on our server. Scheduled jobs handle e-mail sending, the end of promotions, request reminders and the sitemap, and monitoring reports errors before users notice them.

Development

Changing with the market

We keep adapting the portal as the market changes: it moved from orders to requests with credits and gained a blog, structured data, search suggestions and requests straight from a space's detail page.

Looking for a reliable partner?

Get in touch with no obligation – a few sentences about what you are dealing with are enough, and you will learn whether we can help, what it might cost and what is needed to get started.