Findability and traffic measurement
We make sure search engines and AI assistants find your website, and we measure how people use it, even without cookies and without a bar. We handle engineering and data, and we do not write texts or links to order.
What we can do
We assemble findability and measurement from parts we know in detail. Each one is described with how it works and an example from this website.
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Technology a search engine understands
Every page has its own title, description, canonical address and sharing preview. The heading outline belongs to the content, and the sitemap and robots.txt are generated from the website, so they never go out of date.
Measurement Lighthouse, pages of this website measured SEO 100 on pages with a description
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Structured data
We embed JSON-LD structured data in every page: the company, the page, services, articles, references and questions with answers. Search engines and assistants read from it what the page offers.
Page service detail content Service and FAQPage in structured data
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Visible to AI assistants too
We let search engine and AI assistant robots onto the website on purpose, because a citation in an assistant's answer is the same as a link. For language models, the website has an overview in llms.txt.
File robots.txt of this website content ChatGPT, Claude, Perplexity and Mistral robots admitted by name
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Language versions without errors
Each language version has its own address, title and content. The links between versions for search engines (hreflang) are generated from the website and the sitemap carries all versions. Languages are not mixed on a single page.
Page /tvorba-webovych-stranek content links to the /en/ and /de/ version for the search engine
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Measurement even without cookies and without a bar
We can measure traffic even without cookies, on our own server. A visitor then cannot be linked across the day boundary and the data goes nowhere, so the website does not need a consent bar.
Element cookie banner on this website status not needed
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Measuring your goals
We set up measurement to evaluate your goals, such as a submitted form, a click on a phone number or an order. You will see which pages and sources lead to the goals. Events carry no personal data.
Action click on the phone number in the header record phone_click event in the overview
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What people search for on the website
Every search on the website is recorded. The overview shows the most frequent queries and the queries with no results, that is, what the website is missing. Personal data is deleted after 90 days.
Query query with no result result in the overview as a tip on what to add
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Search Console and Seznam Webmaster
We verify the website in Search Console and in Seznam Webmaster and read the data from them: what people search for, what position the website holds, and where it loses clicks.
Data search queries over 16 months result impressions, clicks and position for every page
How we build it
Findability rests on engineering and data, not on texts written for robots. The texts and links stay yours. We make sure search engines and assistants read them correctly and that you know what works.
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Data analysis We go through Search Console, Seznam Webmaster and measurement: what people search for, where the website stands and where it loses out.
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Technology and structured data We fix what prevents search engines and assistants from reading the website: addresses, titles, structured data, language versions and speed.
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Measurement and evaluation We set up measurement of your goals, even without cookies, and draw next steps from the results.
Technology
- Search engines
- Google Search Console, Seznam Webmaster
- Structured data
- JSON-LD according to schema.org
- Language versions
- hreflang, a sitemap for every version
- AI assistants
- llms.txt, robots.txt with assistant robots
- Measurement
- Umami on our own server without cookies, Google Analytics 4
- Website search
- our own query log with analysis in the administration
- Review
- Lighthouse, Chrome DevTools
This is a selection. We choose technologies according to the needs of the project.
Where findability brings in interested people
The findability of this website is documented above. On the portals we have developed for years, it brings interested people straight from search.
We can do a lot
Findability rests on speed and sound engineering. We build every project from these capabilities.
- Speed and performance A website that loads in the blink of an eye, and a portal for tens of thousands of people a day.
- Servers and operations From a shared server to dedicated servers and the cloud. Designed, run and monitored 24/7.
- Advanced data search Typos and meaning, hundreds of thousands of records, responses in tens of milliseconds.
- Maps and geodata Addresses in the right place, nearby search and route planning.
- AI and local models You decide where your data may go. Answers come with sources, and we work with text, images and audio.
- System integration and data collection Systems from different vendors working as one. Adol Monitor reads dozens of sources every day.
- Cookies, GDPR and accessibility A consent bar by the rules and, where possible, a website without one. Accessibility from the start.